Some wine regions welcome spontaneous visitors. In Champagne, everywhere requires reservations and many places are by invitation only. You can self-book an appointment in advance with some of the big houses – my favorites are listed below. Or work with a professional for a more intimate experience.
During a visit, expect an overview of the production methodology, including a visit to the cellars and the vineyards (if they are onsite). Larger houses may offer bottles for sale at the end of your visit, while smaller ones may not.
Between vineyard visits and the cobblestoned streets, I would avoid dainty-heeled shoes. And cellars can be quite cool, so you may need an extra layer, even in summer.
As the largest producer in the world, you can expect a Disney-like experience: the tour will be very polished, part of a large group, and you exit through the gift shop. It starts with a well-produced video explaining how champagne is made, followed by a tour of their impressively large cellars before the tasting. The guides are very knowledgable.
Reopening for cellar tours in late July 2024, Taittinger will have a newly renovated visitor center in Reims. The tour follows the typical format, though their chalk caves (crayeres) are unusual and fascinating to see. They have a number of tasting options to conclude the experience.
Lanson is located on the edge of Reims, reachable by the local tram. It is a small group experience which may include seeing the grapes being grown onsite in their walled garden (clos). There are multiple tasting options at the end of the tour – I highly recommend trying their prestige cuvées.
This impressive operation in Äy and is the only house in champagne with their own cooperage (barrel-making workshop). Special events, such as rare tastings and even a chance to participate in the harvest, are offered through their app.
Ruinart is located in Reims. They offer a number of wonderful experiences, including tours of their crayeres and special dinners. Keep an eye on their website in summer they have previously offered special tasting brunches on their lawn.
This small producer in Cuisles is focused on Meunier. Cedric is a charismatic host, experimenting with very progressive techniques. The best way to learn about their public events is via their Instagram – if you manage to secure a spot, I guarantee you’ll leave delighted.
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RACH DRINKS CHAMPAGNE 